Frequently asked questions
Answers about REVAGO, AI agents in sales, phase 0, accountability and results-based fees.
What is REVAGO?
REVAGO – The Agentic Revenue Company helps you secure and grow your revenue. The entry point is agentic sales, meaning AI agents in sales; the scope is your entire go-to-market. In AI-first coaching, you clarify goals and mandate. REVAGO then designs, builds and integrates your system and runs it on an ongoing basis. You pay for results – not for activity. The provider is DUX CLARITATIS UG (haftungsbeschränkt), Germany.
How much does REVAGO cost?
You pay for results – not for activity. We agree the fee for ongoing operation individually, based on your revenue goals and the specific engagement. AI-first coaching in phase 0 can be booked on its own. Talk to us about how to get started and an individual offer.
What does “You pay for results – not for activity” mean?
During ongoing operation we do not charge for mere usage or for activity such as messages sent. No revenue or sales result means no fee. What counts as a result and how it is billed is set out in the contract for your specific engagement. Coaching in phase 0 is separate and can be booked on its own.
What is AI-first coaching?
AI-first coaching is REVAGO’s separately bookable coaching for you, as leadership (phase 0 · Evaluate & Enable). It clarifies how your company can secure and grow revenue with AI agents in sales: goals and priorities, mandate and accountability, and an AI-first operating model in which agents and people work together with human-in-the-loop. At REVAGO, AI coaching means the same thing. The coaching is open-ended and a prerequisite for any ongoing engagement.
What is phase 0?
Phase 0 is an AI-first coaching engagement for introducing agentic sales that can be booked on its own. It makes the company’s goals and priorities visible and creates clarity on mandate and accountability. Phase 0 is open-ended and a prerequisite for any ongoing REVAGO engagement. Concluding that REVAGO is not the right fit is also a possible outcome.
How do we get started?
The starting point is a short assessment with five multiple-choice questions. Your answers form the basis for a conversation in which a REVAGO coach reviews your situation with you. We give our assessment only in that conversation. You can then book phase 0. If you prefer not to use the assessment, you can contact us directly.
What does agentic sales mean?
Agentic sales refers to the use of AI agents in sales. For REVAGO it is the accessible entry point. The scope is your entire go-to-market: from target groups, positioning and communication through marketing and sales to developing existing customer relationships. Each engagement defines which parts REVAGO takes on.
Which use cases does REVAGO cover?
We prioritise four use cases: repeat business (new purchases and orders from recurring demand), customer expansion (additional potential with existing customers), customer reactivation (reviving dormant relationships) and customer acquisition (leading new customers to their first orders). Which of these make sense for you, and to what extent, is clarified in coaching.
What is an AI agent in sales?
An AI agent is a system that pursues a defined business goal and can select and carry out steps within authorised limits. Depending on the task, it prepares, recommends, executes with approval or acts independently within defined limits. Agentic workflows combine rules, AI models, interfaces and human decisions.
Who is responsible for what?
You, as leadership, set goals, mandate, accountability framework and decision rights. Coaching creates clarity for this. Your functional leads and REVAGO shape the engagement within that mandate. REVAGO builds and integrates the software, runs it technically and maintains it. Operational human tasks can sit with you, with REVAGO or be shared – this is defined in the engagement.
Do I, as leadership, have to manage the agents myself?
No. Agents are a leadership matter in the sense that you, as leadership, decide on the operating model, goals, mandate and accountability framework. Day-to-day work with the agents lies with the designated operational roles.
Will AI agents replace our sales team?
No. We design processes from the desired outcome for agents and people alike: agents take on what can sensibly be automated, people make the decisions that matter. Where review or approval is needed, these points are deliberately built in as human-in-the-loop.
How do we stay in control of the agents?
Control is part of the design (“governed by design”): for every role and action it is defined whether an agent prepares, recommends, executes with approval or acts independently within limits. Approvals and states are traceable, and people can intervene. The rules are based on the mandate set by leadership.
Can we take over the system ourselves later?
REVAGO is not a software project for subsequent handover, nor a freely licensable standard product. REVAGO’s own software and its technical operation remain with the provider. Your own staff can, however, take over the operational use entirely.
Which companies is REVAGO for?
For companies that want to secure and grow their future revenue base in the face of new AI-first business models and are ready to evolve their operating model to do so. Whether an engagement makes economic sense is clarified in conversation and in phase 0.
What role does the OCEAN model play?
The OCEAN model describes psychographic traits (the Big Five). It is part of the professional background of Matthias Weber, author of the book “Datengetriebenes Marketing” (data-driven marketing), and a methodological basis for understanding target groups and tailoring communication at REVAGO. It is not an automated personality analysis of individuals.
Is an agent finished once it goes live?
No. Markets, data, models and goals change. That is why REVAGO runs the system on an ongoing basis: technical operation, maintenance and improvement within the agreed scope, aligned to your revenue goals.
What is an AI-first business model?
An AI-first business model designs processes from the desired outcome for AI agents and people, instead of merely speeding up existing workflows with AI tools. An AI-native business model, by contrast, is built on agents from the start. REVAGO supports companies on the way to an AI-first operating model in go-to-market – from AI-first coaching to ongoing operation.
Which frameworks are AI agents built with?
Widely used open-source frameworks include LangChain, LangGraph, DeepAgents, CrewAI, AutoGen and LlamaIndex, along with agents such as Hermes Agent by Nous Research and tools for evaluation, memory, automation and browser control. Our AI agents wiki puts them in context. Which technology is used in a REVAGO engagement depends on your goal, your mandate and your systems.
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