About
REVAGO turns a company’s revenue goals into an accountable, continuously operated go-to-market process – with AI agents and people in the loop.
Mission
We turn a company’s revenue goals into an accountable, continuously operated go-to-market process. Coaching brings the goals to light; REVAGO delivers the resulting engagement.
Vision
Companies shape their economic future with AI-first operating models in which agents and people each fulfil their tasks effectively. Human accountability and agentic execution are designed together.
What REVAGO stands for
- R Revenue
- A stable business needs predictable revenue that grows securely from existing and new customer relationships. Read more →
- E Evaluate & Enable
- In our AI coaching, you find out whether and how AI agents can secure and grow your revenue. If the answer is yes, you come away with a clear goal, a map of the way there and a mandate that defines the task and accountability for implementation. Read more →
- V Value
- We look at the effectiveness of every commissioned use case: what it does for your revenue and what it costs. Only a clear ROI makes business success sustainable – which is why you pay for results, not for activity. Read more →
- A Agents
- Our AI agents work for your revenue – within authorised mandates. For every task it is defined whether an agent prepares, recommends, executes with approval or acts autonomously within limits. That is how effective autonomy and efficient control always belong together in our human-in-the-loop model. Read more →
- G Go
- We implement your mandate – along the map from the AI coaching. With your process owners we design the processes, we build your agents, connect them to the agreed systems and take everything live. We guide the change along Wilfried Krüger’s phase model – so that AI agents take hold not only technically, but in your organisation. Read more →
- O Operations
- We run your system on an ongoing basis – within the agreed scope and aligned to your goals. We track the impact of every use case and keep improving. That is how an introduction becomes a lasting success: Revenue as a Service. Read more →
Responsible for REVAGO
Matthias Weber
Managing Director of DUX CLARITATIS UG
Matthias Weber is an entrepreneur, coach and author of the German-language book “Datengetriebenes Marketing” (data-driven marketing; Haufe, 2025). As Managing Director of DUX CLARITATIS UG he is responsible for REVAGO: in AI-first coaching he clarifies goals and mandate; REVAGO then delivers the resulting engagement with AI agents and runs it on an ongoing basis. His conviction: companies often fail not because of technology, but because of a lack of clarity.
The company
REVAGO is offered by DUX CLARITATIS UG (haftungsbeschränkt), based in Garching bei München, Germany – a company of mwbsc GmbH. Under the name DUX Claritatis, we reconnect people, organisations and decisions with what matters: their goal.