REV Revenue — business outcomeEVA Evaluate & Enable — leadership capabilityVA Value — business valueAG Agents — AI agentsGO Go — move into executionO Operations — continuous operation
Explore with mouse or keyboardMission & Vision
What the six letters of REVAGO stand for – from the revenue goal to ongoing operation.
A stable business needs predictable revenue that grows securely from existing and new customer relationships.
corporate insolvencies in Germany in 2025 – the highest level since 2014.
Source: Destatis 2026
of companies in Germany report too few orders (January 2026).
Source: ifo Institut 2026
companies worldwide achieves sustained, profitable growth over ten years.
Source: Bain & Company 2010
In our AI coaching, you find out whether and how AI agents can secure and grow your revenue. If the answer is yes, you come away with a clear goal, a map of the way there and a mandate that defines the task and accountability for implementation.
Whether and how?
Go: REVAGO implements the mandate.
We look at the effectiveness of every commissioned use case: what it does for your revenue and what it costs. Only a clear ROI makes business success sustainable – which is why you pay for results, not for activity.
Our AI agents work for your revenue – within authorised mandates. For every task it is defined whether an agent prepares, recommends, executes with approval or acts autonomously within limits. That is how effective autonomy and efficient control always belong together in our human-in-the-loop model.
We implement your mandate – along the map from the AI coaching. With your process owners we design the processes, we build your agents, connect them to the agreed systems and take everything live. We guide the change along Wilfried Krüger’s phase model – so that AI agents take hold not only technically, but in your organisation.
We run your system on an ongoing basis – within the agreed scope and aligned to your goals. We track the impact of every use case and keep improving. That is how an introduction becomes a lasting success: Revenue as a Service.
Our stance
What we believe – and why we start with coaching, not with technology.
New AI-first business models are changing how customers buy. You can only secure and grow your revenue base if you rethink how you go to market. We do not start with technology, but with clarity: on your goal, your mandate and accountability. Then we build your system of AI agents and people in the loop – and run it. You pay for results.
The situation
Why go-to-market is changing fundamentally right now – in four documented figures.
B2B buyers research on their own and digitally. Most would prefer to buy without any sales reps at all – and 73% actively avoid suppliers whose outreach is irrelevant to them.
Securing revenue therefore means reaching customers at the right time with what really matters to them.
Source: Gartner 2025
Less than half of sellers’ working time is actually spent selling.
That leaves little room for repeat business, developing existing customers and dormant contacts – even though that is where reliable revenue lies.
Source: Salesforce 2026
AI has arrived in German companies: in customer contact, in marketing and communication.
In sales – where revenue is generated – only 5% of companies using AI apply it so far.
Source: Bitkom 2025
Agentic AI does not run itself. Gartner expects more than 40% of projects to be cancelled by the end of 2027 – due to costs, unclear business value or inadequate risk controls.
That is why we do not start with technology, but with clarity on goal, mandate and accountability.
Source: Gartner 2025
The path
How a revenue goal becomes a system that is run on an ongoing basis – and who acts at each step.
Getting started
Five short questions about your situation. In the subsequent conversation with a REVAGO coach, we discuss your answers and clarify readiness for the next step. You receive the assessment only in that conversation.
Who actsYou and a REVAGO coach
Check your REVAGO potentialPhase 0 · Evaluate & Enable
Bookable on its own and a prerequisite for any ongoing engagement. AI-first coaching makes your company’s goals visible and creates clarity on mandate and accountability. It is open-ended – “REVAGO is not the right fit” is also a possible outcome.
Who actsYou and your coach
More on AI-first coachingGo
Within the mandate, your functional leads and REVAGO shape the engagement. REVAGO builds or adapts the software, integrates it with your systems and takes the system into live operation.
Who actsYour functional leads and REVAGO
More on GoOperations
REVAGO is responsible for technical operation, maintenance and improvement within the agreed scope. Responsibility does not end at go-live. During ongoing operation: you pay for results – not for activity.
Who actsREVAGO
More on OperationsUse cases
We start where revenue is most reliably generated – with your existing customers – and go all the way to winning new ones.
Known suppliers have a head start.
More than half of B2B decision-makers often stay with suppliers they know – and the share is growing. You only benefit from this head start if recurring demand is recognised and addressed in time.
Repeat Business: Learn more →Source: McKinsey & Company 2026
Growth starts with your customers.
Sales leaders look for growth in existing customer relationships first. What matters is recognising additional potential and unlocking it with suitable offers.
Customer Expansion: Learn more →Source: Gartner 2025
Dormant relationships are not lost ones.
Anyone who has bought from or commissioned you before knows what you deliver – even if the relationship is dormant or the customer has since switched. We find out which relationships can be reactivated and re-engage them with a concrete reason.
Customer Reactivation: Learn more →Source: Bogomolova & Romaniuk, Journal of Business Research 2009
Relevance decides the first contact.
Approach B2B buyers with irrelevant outreach and you lose them before a conversation begins. That is why we measure customer acquisition by qualified opportunities – not by the number of messages sent.
Customer Acquisition: Learn more →Source: Gartner 2025
AI-first coaching
Who guides you through AI-first coaching (phase 0) – and why clarity comes before technology.
“Companies often fail not because of technology – but because of a lack of clarity.”
Matthias Weber
Entrepreneur, coach and author of “Datengetriebenes Marketing” (Haufe, 2025)
More about Matthias WeberFive short questions, followed by a conversation with a REVAGO coach.
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